The bulky, masculine and rather futuristic looking Ford Atlas had been unveiled at the beginning of the year, however, it seems to be making its way to the Middle East for the Dubai Motor Show beginning on 5th November 2013. With 36 years of experience as being America’s best-selling pickup, Ford is adamant to continue leading the market with its new arrival, the Ford Atlas.
A purpose-driven design with prominent wheel arches, a wide stance and a chiselled grille all reinforce the Built Ford Tough image. According to J Mays, Ford group Vice President and Chief Creative Officer, “every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers. On the other hand, glove-friendly buttons and controls keep the interior functional yet ruggedly stylish.
Managing its eco-footprint, the Atlas is expected to pack in a range of fuel saving technologies such as Active Grille Shutters that stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds. Additionally, the Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology.
